Steve Jobs

apple-steve-jobs-different

On entrepreneurship,

  • If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
  • I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

On product design & development,

  • When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back.
  • Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.
  • Design is not just what it looks like and feels like. Design is how it works.